Mc Donald’s History PEST analysis

HISTORY\n\nMc Donalds is one of the most substanti completelyy k nowadaysn franchisers of fast nutriment restaurants.\n\nThe branch Mc Donalds restaurant was open in California by 2 brothers Dick and\nMack Mc Donalds. The main activity now of this fast feed restaurants is the in the lead\nglobal food utility retailer with more than 35,000 local restaurants, serving nearly 70\nmillion people in more than 121 countries, including Greece, each day.\n\nMc Donalds in Greece opened its first restaurant in 1991 at the Centre of Sintagma\n feather in Athens. The franchises were started in 1954, by Raymond Albert Kroc, a\nsalesman. At the first years of the order,Ray Kroc made truly little enthronisations in\n rank to enlarge the capital of the partnership for the new future investments. He was\nmore concentrated in making a band of profits and less investment scarcely today this bussiness has magnified very much.\n\nToday Mc Donalds is one of the macrocosms most considerab ly known and valuable brands and\nholds a leading share in the globally branded supple eating- out. Some of favorite foods that Mc Donalds serves are such as Big Mac, en Mc Muffin, Chicken Mc\nNuggets, Happy Meal, Hamburgers and Cheeseburgers. Also here in Greece are served almost special food for the classical customers such as Mediterranean Salad, Greek\n\nChicken and so forth In order to correct the Greek culture.\n\n\nMap of Mc Donalds restaurants\n\nPLANNING\n\n\n provision is crucial for a company since it helps the company to identify or select the stopping points of the company and the raceway of action that are needed. administrative in Greece has set antithetical short and long-term goals and objectives. The goal is not offshoot for growths sake but systematic and balanced amplification of McDonalds establish upon the material requirements of the Greek consumer.\n\nSo few of the short- term objectives are:\n*; To jolly price the excellent food and to serve fr esh and hot, apace and precisely in a clean friendly environment.\n*; A new eating witness for consumers and their families\n*; A rise of the tot quantity of food served (it attach their income)\n*; Carefully selected locations upgraded and renovated on a continual basis providing wash room and safety in all restaurants.\n\nSome of the long-terms objectives are:\n*; To increase the number of local suppliers based however upon the their comparative advantages.\n*; To sicken the amount...If you want to get a full essay, order it on our website:

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