Levis Jeans

Executive Summary Levis is facing an uncertain next on many fronts and new chief executive officer Phillip Marineau has a exhaust hood problem on his hands. He has been passed a business with buckram declining gross gross revenue and an eroding sh ar of its traditional market. The approaching financial conjure of the fellowship is in turmoil and the CEO is caught between having to shake off between cost and differation strategies. It is recommended that if Mr. Marineau fills to puzzle the 25 and under crowd, the Levis go with will incur to embrace internet technology. Levis is underestimating the costs and challenges associated with technology investment and its impact on its relationships with its retailers and suppliers. Levis will have to consumption an aggressive effort to vamp its use of technology in efforts to capture the youth demographic. This write up will comprehend and analyze the problems Levis argon presently facing and pee recommendations in fu rther detail just about my suggestions to implement for further future success. Problem Statement thither are many study problems that the company is facing. The most important renovation the CEO is facing is lack of direction, or the inability to contain a segment and aggressively go after it. (Adults Vs Younger). in that respect needs to be a clear vision of where the company wants to head.

It needs to cater to the adult niche or go full out for the younger generation and perhaps pause in on what is good today, an idea that made Levis a success years ago. The stand-still in vision has caus ed a trickle down effect of problems for the! Levis company. These problems include: major recent re-hauls of financial standings with lenders, brand is on verge of buckle under with company and trademarks as assets. Loss of traditional market share. sales are decreasing year to year. Brand is regarded as for the vulcanised generation Levis is distributed in retailers that are currently experiencing declines in sales (JC Penny, Zellers etc) .Distribution is bottlenecked...If you want to get a full essay, put in it on our website: BestEssayCheap.com

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