Services Marketing Mix Elements:"An Evaluation of the Logica Carnegie Group Inc.'s Target Markets and Strategy as a Professional IT Service Provider" written in 4 hours :-P

A union providing services is assorted from one that supplies a product. A service is intangible, something which cannot be touched. In this essay, the merchandising objectives and hindquarters markets leave be outlined, as wholesome as the marketing blend that is used for such markets. There are by nature different kinds of services, but this essay will focus on passe-partout IT services. The example that is mainly used will be CGI, i.e. the Logica Carnegie multitude. iv computer scientists and experts in Artificial Intelligence founded the North-American keep company in 1984. It is involved in business and technical consulting, as soundly as ne dickensrk, Internet and system integration. What services does the Carnegie Group offer exactly? According to the web-site the company develops semi-custom client/ horde parcel solutions. The term semi-custom means that CGI will cut in, or help to install a readymade system that can mum be alter by the client company, accor ding to her item-by-item requirements. The solution provided depends on what data it is used for. When implementing these systems, most slow-wittedness is put on the users, e.g. number of users, individual requirements, etc. CGIs expertness is apparent in assorted IT areas such as knowledge-based systems and vivid user interfaces, as well as constraint-directed search and distributed computing. In English this means that CGI has beget with databases, graphical programs, search-engines and networks.

In crop to produce new software fast, components of previous programs are used. Also, so that the client understan ds eitherthing perfectly, liberal trainin! g is disclosed throughout every stage of the project. Before discussing specifically what CGIs marketing objectives are, clarifications of what they mean to a service company may be in order. In Jobbers book, these objectives can be split up in two parts: Strategic twitch, and strategic objectives. The thrust indicates the direction that the company wishes to... If you want to get a full essay, order it on our website: BestEssayCheap.com

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